• Starbucks VIA INSTANT COFFEE—With this 50-count box of Starbucks VIA Instant Pike Place Roast medium roast instant coffee, Starbucks delivers exceptional coffee cup after cup.
• PIKE PLACE ROAST—A smooth, well-balanced blend of Latin American coffees with subtly rich notes of chocolate and toasted nuts, it's ideal for all-day drinking.
• FRESH TASTE—Starbucks maintains the highest quality standards, shipping you the same freshly roasted 100% arabica coffee beans that we brew in our cafés.
• MAKE IT YOUR OWN—Whether at the start of a new day or as a reward at the end of a long one, the perfect everyday cup is easy to enjoy in an instant.
• ETHICALLY SOURCED—In collaboration with Conservation International, Starbucks is committed to sourcing 100% ethical coffee.
• Product Dimensions (cm): 8.41 x 2.90 x 16

Customers requested freshly brewed coffee they could enjoy throughout the day, from our first store in Seattle's Pike Place Market to our coffeehouses around the world. As a result, in 2008, our master blenders and roasters collaborated with customers to create it for you. Pike Place Roast is the result, a blend that is so consistent and harmonious that no single characteristic dominates—or disappears. The Pike Place Market PDA's registered trademark, Pike Place, is used under license.