The perfect makeup starts with the perfect primer. Made with grape and Vitamins A, C, and E, our hydrating primer gives you a smooth, flawless canvas for long-lasting makeup application. Great for illuminating your skin and minimizing pores prior to applying cosmetics. elf Cosmetics offers a complete line of vegan and cruelty-free makeup and professional tools—all at an extraordinary value price, so there is sure to be something for everyone. See bullets and images for more information.